WE ARE HELIX 3D
WHAT WE ARE BEST KNOWN FOR
IS SIMPLY MAKING THINGS HAPPEN

Milan Upon Thames

  • AuthorManuela Velez
  • Date 7 November 2017
  • CategoryExperiential Marketing Exterior

When you order a takeaway do you think about its origins?

Deliveroo decided to put customers in touch with the essence of their favourite dish so we helped them bring Milan to the South Bank.

They asked “Ever had an Italian with an Italian?” We made it happen when we built the world’s first virtual dining experience #MilanUponThames. Together with Deliveroo our build connected foodies in London with friends old and new in Milan.

So, having pre built a tiny slice of Milan at our workshop, we transported it to Observation Point on London’s South Bank and set up an unusual date.

On a glorious sunny day the tiny restaurant waited for its first customers.

 

Charle Smith aged 26 from London and Lisa Adu aged 25 from London enjoy a virtual dinner date with Michele Liquori aged 46 in Milan, Italy, at the launch of ‘Milan Upon Thames’, which has been created by Deliveroo in partnership with Three mobile’s rewards app Wuntu, on London’’s Southbank.                 Photo credit: David Parry/PA Wire