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Vauxhall Car Walk

Events, Public Relations

When Mischief PR wanted to stage a headline grabbing fashion show outside an iconic London location we went one step further. We scoured London for iconic backdrops which had never been used like this before; we planned to use locations that were effectively out of bounds.
The stunt was to mark the tenth season of Vauxhall’s Fashion Scout show at London Fashion Week. Models sashayed down the world’s first Car runway, a specially designed 20m long catwalk built on top of a row of cars

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  • Client Vauxhall
  • Agency Mischief PR
  • Location Central London