Tate & Lyle Tasting House.
- Date 21 March 2013
- CategoryExperiential Marketing
Introducing the world’s first ‘Cake Hotel’. Located in Soho, Central London the hotel has been created in collaboration with Mischief PR, the genius that is Miss Cakehead and us here at Helix. The hotel is a platform to launch the new range of brown and golden cane sugars from Tate & Lyle.
Spread over three floors and eight different rooms there is a pleathora of sweet treats to sample. Each room has a different theme and is used to celebrate the different properties of each of the different sugars. Guests are encouraged to eat their way through vanilla sponge cushions, meringue rugs, a bath tub of pop corn, a sea turtle cake, a rainbow cake and much much more!
All of this, of course could not have been possible if its wasn’t for the hard work of the 14, very talented cake makers who spent over 2000hrs baking, 900hrs of decorating and used over 600kg of Taste Experience Sugar. So many thanks to:
Sarah Hardy Cakes, Cake for Breakfast, Sarah King, Miss Insomnia Tulip, Nevie Pie Cakes, Cakeadoodledo, Carina’s Cupcakes, Conjurer’s Kitchen, All Mine Patisserie, Rosalind Miller, Dan P Carter, Juliet Sears, Two Little Cats Bakery and more…
One thing is for sure, you won’t be leaving this hotel hungry!!