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A Sweet Birthday for the Heathrow Express!

  • Authorhelix3dltd
  • Date 25 June 2013
  • CategoryPR

Another ginormous PR stunt kept us busy over the weekend. This time a huge train birthday cake to celebrate the 15th anniversary of the launch of the Heathrow Express. (Photographs copyright Nathan Pask.)

copyright Nathan Pask

Together with Mischief PR, Miss Cakehead and a team of specialist bakers and food artists from Eat your Heart Out we were able to build an entirely edible train carriage measuring 1.5 x 4 x 2 metres.

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The train arrived at London’s Paddington Station between platforms 6 and 7 where Heathrow Express customers were offered the chance to sample the delicious delights of the giant cake.

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Experts crafted the carriage from 80 large sheets of Madeira sponge, 60kg of buttercream icing, 3kg of royal icing, 200kg of fondant icing, 5 liters of liquid chocolate and airbrush paint.

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It took the team over 30 intense hours to build and install.

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See it being put together here: http://youtu.be/hG01VEVp6z8

 

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The epic cake has already seen coverage on BBC News, the Evening Standard, MSN News and The Londonist

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