PR firm Hope & Glory tasked Helix with the design, fabrication and installation of 4 prison cells; exact replicas of the original cells from the infamous federal jail, Alcatraz. The installation was called Hotel Alcatraz and celebrated the UK release of HBO’s new television show, Alcatraz, by LOST creator J. J. Abrahms.
Agency: Hope and Glory PR
Creative: Hope and Glory PR
Location: Dog Eared Films, London
Hope and Glory PR won Ideas of the year 2012 award for in-book for UKTV Alcatraz for this event.