“Live Knitting” On Giant Outdoor Billboard in Shanghai
- Date 3 September 2013
We absolutely love Nike’s latest ad campaign for their “innovative Free Flyknit technology” which sparked some equally innovative thinking on the PR front from their Chinese marketing division, Wieden+Kennedy – in the form of extreme real time knitting.
Creative Agency: W+K Shanghai
- Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai | Video (freshnessmag.com)
- Live Knitting on Shanghai Billboard (innovationkitchen.wordpress.com)
- Nike Ad Campaign Scales up ‘Actual’ Woven Flyknit Shoe to Billboard Size (solidsmack.com)
- Incredible Time-Lapse Video Shows Chinese Workers Knitting A Shoe Onto A Billboard (businessinsider.com)