McVities Cuddle machine on the loose
How do you make a total stranger happy? Well it seems that McVitie’s have hit on the answer, combine biscuits and hugs and you get some pretty happy people. Their research has discovered that we enjoy 2 (or more) biscuits a day so they commisioned a special vending machine to…
Tate & Lyle Tasting House.
Introducing the world’s first ‘Cake Hotel’. Located in Soho, Central London the hotel has been created in collaboration with Mischief PR, the genius that is Miss Cakehead and us here at Helix. The hotel is a platform to launch the new range of brown and golden cane sugars from Tate…