Cadbury Oat Crunch Tour

Experiential, Food, Public Relations

To celebrate the launch of Cadbury Dairy Milk Oat Crunch, Cadbury toured a giant version of an elevenses tin to several locations across the UK, creating the perfect setting where people could enjoy a break from the office. As if this wasn’t enough, the star of the Cadbury Dairy Milk Oat Crunch TV advert - Marilyn Campbell - made a guest appearance at each event giving people the chance to witness her impressive spoon playing skills, and even get a few tips!

It took 3 Helix crew 50 hours & approx. 1400 Cadbury Dairy Milk Oat Crunch bars to create the overflowing centre piece coming from the giant open elevenses tin.